A year of work. One launch date. One person needed.
KESH is a London-based clothing brand built purely around high-quality denim. I've spent the last year building the brand, the product, and the manufacturing relationships. Now I need someone to own the marketing and get this thing in front of the right people.
Freelance contractor · 2–3 month engagement (July – September) · Strong intent to extend through Q4 2026 and into 2027.
FreelanceJul – Sep minRemote-friendlyApply by 1 July
What is KESH
Not fast fashion. Not trend-driven. Japanese denim, made for life.
A London-based brand working purely with high-quality denim. Built on one idea: most people buy too much and wear too little. We make jeans and jackets for people who want to buy less, but buy better.
About the founder
I graduated from the Visual Illustration Communication course in London University, then ran a custom-painted shoe business for influencers and clients. Now I'm putting that creative background into fashion — starting with denim.
What you're actually selling
Two products. Two colourways. Made to be kept.
This is not a complicated product range. Jeans and jackets, black and selvedge blue, men's and women's. Premium Japanese denim. Retail price between £160 and £220 depending on the piece.
Product 01
Straight Baggy Jean
Men's & women's sizing · Black Japanese selvedge + deep indigo blue · Oversized seat, tapered leg · Built to be worn hard and kept long
Product 02
Denim Jacket
Unisex · Black Japanese selvedge + deep indigo blue · Boxy, considered fit · Designed as a companion piece or worn alone
The role
You own the entire marketing function.
As an owner of marketing at KESH, you will be responsible for strategy, content, social media, email, influencer, campaign, and launch.
Freelance contract, July to September minimum. Strong expectation of extending into Q4 if we're right for each other. The pop-up event planned for October/November.
01
Social — Instagram & TikTok
Build and run KESH's content calendar. Write copy, brief and direct shoots, edit short-form video. Grow real audience — not vanity metrics. Post 2–3 times per week through July and August. Daily during launch week.
02
Pre-launch campaign
Build the full campaign from July through 17 September. Own the 30-day countdown — teasers, drops, hype-building. Create a content bank before launch so nothing is scrambled on the day. First 24 hours at launch are critical.
03
Email list — 250 by July 31, 500 by August 31
The email list is our most valuable pre-launch asset. You build it, you write the sequences, you run the countdown campaign. These are the people who buy on launch day.
04
Influencer & seeding
Research and shortlist 20–30 nano and micro influencers with real fit — not just follower counts. Manage outreach, gifting logistics, and affiliate codes for 10–20 units seeded around launch. Think earned over paid.
05
Post-launch campaign (60–90 days)
Retargeting, UGC activation, scarcity messaging, gifting. Capture 30-day sales data and act on it. We're targeting 70% sell-through by December — that doesn't happen from launch week alone.
06
Real-world presence
Bring ideas for how KESH shows up beyond a screen. A pop-up event is planned for October/November — your thinking goes into how we run it. How do people encounter KESH in physical spaces?
Who I'm looking for
Someone who's built something themselves.
I am looking for a proven track record of ownership. They've grown an account from scratch, written copy that made people click, run an email sequence that actually converted, or launched something with their name on it. They know what it feels like to be responsible for the result. That's what I want in this hire.
You understand the difference between reach and audience. You benchmark against brands like APC, Acne Studios, Saturdays NYC, Visvim — you know what premium looks and sounds like and you protect that standard in every caption, every subject line, every piece of content that goes out.
Must have
Proven track record growing Instagram and/or TikTok for a brand
Experience running a product launch campaign end-to-end
Strong copywriter — minimal, considered, never promotional in tone
Can take ownership and act independently
Strong plus
Background in premium fashion, denim, or lifestyle brands
Existing nano/micro influencer network in fashion
Experience using email marketing tools: Klaviyo, Mailchimp or similar
Basic video editing for Reels/TikTok
Compensation
£2,000 a month. £500 bonus on launch-week target.
The budget is fixed for the first 90 days. £2,000 per month base. A £500 bonus if we hit our launch-week target. Review at 90 days with a view to extend.
Freelance contractor · 2–3 month engagement (July – September) · Strong intent to extend through Q4 2026 and into 2027.
How it works
Apply first. Then a task and interviews.
The form is the only first step. Send your name, email, LinkedIn and CV — then we'll be in touch if it feels like a fit.
Apply
Entry gate
Fill out the form below with your name, email, LinkedIn and CV. No cover letter needed.
Stage 1
Initial interview
A call with Kesha to talk through your experience, why this role, and how you think about brand voice and audience.
Stage 2
Assignment
If you move forward, I'll brief you on a realistic launch scenario. You'll return a short strategy plan and a few related deliverables.
Stage 3
Interview with advisors
A conversation with me and two advisors I trust. We'll dig into why you made the choices you made in your assignment, then talk through the role and fit.
Stage 4
Final interview
Final two or three candidates only. We align on expectations, working style, and what the first month looks like.
What you'll work with
This is what you're going to work with.
Shot in the mountains of Kazakhstan
Apply
If that sounds like you - Apply
Takes about 10 minutes. Most of it is multiple choice. We're screening on a rolling basis and want an offer out by Friday, 11 July.
