A year of work.
One launch date.
One person needed.
KESH is a London-based denim brand built purely around high-quality Japanese selvedge — nothing else. The product exists. The factory order is placed. The launch date is September 10. I've spent the last year building everything — the brand, the product, the manufacturing relationship, the photoshoots. Now I need someone to own the marketing and get this thing in front of the right people.
Not fast fashion.
Not trend-driven.
Just well-made denim.
KESH is a London-based brand working purely with high-quality Japanese denim — built on one idea: most people buy too much and wear too little. We make jeans and jackets for people who want to buy less, but buy better. Japanese selvedge. Small volumes. No filler, no basics, no seasonal drops for the sake of it.
The brand is mine. I designed the silhouettes, revised the samples, chose the fabric, sorted the packaging, built the Shopify store. It's a one-person operation right now — and that's exactly why this hire matters. Follow what we're building: @kesh.fc
Two products.
Two colourways.
Made to be kept.
This is not a complicated product range. Jeans and jackets, black and selvedge blue, men's and women's. Premium Japanese denim. Retail price between £160 and £220 depending on the piece. Margin above 80%.
At 70% sell-through — the target — that's £35,000–£45,000 in revenue from 308 units. At 90%, we're looking at £45,000+. The product can do it. The question is whether the marketing builds enough demand before and at launch to move that volume in 90 days.
Shot in the mountains.
Made for real wear.
"The person who takes this role gets to say they launched KESH. Not 'I assisted on the launch.' Not 'I was part of the team.' They launched it. That's a different story to tell."
You own the entire
marketing function.
There is no marketing department. No brand team. No agency on retainer. You are the marketing function — strategy, content, social, email, influencer, campaign, launch. You make decisions and they happen. You report back to me, but you run it.
This is a freelance contract, July to September minimum, with a strong expectation of extending into Q4 if we're right for each other. The pop-up event planned for October/November, the second collection briefing in November, the Japan manufacturer conversation — all of that needs a marketing person in the room.
August. I'm away.
You run everything.
In August I'm in Sardinia and St. Tropez filming the hero campaign content — KESH on yachts, in harbour towns, in Mediterranean light. That footage becomes the launch campaign. While I'm shooting, you're running the entire marketing operation from wherever you are.
Email campaigns going out to the growing waitlist. Social posting two to three times a week. Influencer outreach being managed. The 30-day pre-launch countdown being built and scheduled. By August 31 the email list should be at 500+ subscribers and the entire September content calendar should be ready to fire.
This is 30 days where the brand either builds momentum or goes quiet before launch. No check-ins every day. No asking permission. You decide and you execute.
If you need daily direction to operate, this isn't right for you. If you've run something independently before and you know what it feels like — and you want that feeling again on something worth building — keep reading.
Someone who's built
something themselves.
Not necessarily their own brand — but they've been the person responsible. They've grown an account from scratch. They've run a launch. They've written copy that made people click. They've operated without a manager and it went well.
You understand the difference between reach and audience. You benchmark against brands like APC, Acne Studios, Saturdays NYC, Visvim — you know what premium looks and sounds like and you protect that standard in every caption, every subject line, every piece of content that goes out.
The pay is below market.
Here's why people
say yes anyway.
The monthly rate is under £1,000. I'm not going to dress that up. But I want to be direct about what this role is actually worth to the right person — and it's not just the monthly.
If that sounds like
you — four steps.
Takes about 10 minutes. We're screening in late June and want someone signed by June 30. The fourth step is the one that matters most.
The basics.
Name, email, and where to find you online.